Sign of the Week: Flat White Coffee

Some Tokyo signs that feature English are noteworthy for their seeming random selection of words. Others stand out as inadvertently humorous, thanks to a tortured translation. But some are real puzzles. They seem as though someone put a lot of thought into them, but they don't make logical sense--at least not to me.

Now, none of us are coffee drinkers, so maybe it's not fair for me to feature this advertisement as Sign of the Week. But from what I understand, java afficionados in search of the perfect cup are looking for neither whiteness nor flatness. So for me, this ad fits perfectly into the category of enigmatic signs I encounter in Tokyo--on a regular basis.