Sign of the Week: Be a Fireman! Impress Girls!

This seems to be a recruitment effort for the local fire department, or maybe for careers in firefighting. My Japanese is so limited that I can't read this sign, but I think the picture tells the story. I don't know which I like more--the impassive, stern demeanor of the dashing (check out the eyelashes) hero fireman, or the heart-shaped eyes on the impressed beauty in the background (is she swooning?).

P.S. If any of you single guys are heading for the phone, the country code for Japan is +81